Geordie McClelland brings excellent leadership, marketing skills and creativity to the Fitness Forward Board.  He is a strategist in brand consultancy for Straightline International. Geordie is also an independent marketing and management consultant working with a variety of clients from musical artists to an environmental management company to a Fortune 500 company. Prior to this work, Geordie worked for a New York-based Think Tank of a Fortune 50 company, advising corporate leadership on critical company issues from marketing and communications to environmental policy and public relations management. He is also the Executive Director of Mission Antarctica USA, a non-profit organization working to ensure the continued preservation of the continent of Antarctica.

Geordie was the captain for the varsity rowing team at Williams College, and helped lead the team to numerous medals in his four years there. Williams College women and men collectively won the Champions Regatta Championship in 2000. Geordie loves to laugh and make people laugh and has also been spotted performing at comedy clubs in New York City. He shares in the vision of Fitness Forward, hoping to help ameliorate the obesity epidemic and teen mental illness through healthy living, physical activity, athletics and partnerships with key organizations that positively influence youth health.