Fitness Forward

Many of the leading causes of death in the U.S. and abroad, such as heart disease, cancer, and diabetes, are largely preventable. At a time when childhood obesity, diabetes, and mental illness continue to impact millions of children, the need to facilitate healthier lifestyles among youth is profound. However, social inequities block many children and parents from access to the opportunities, knowledge, and resources that can help them live healthier, happier lives.

34% of US Children are obese or overweight

80% of children do not eat 5 or more fruits and vegetables a day

30% of children in grades K-4 suffer from at least one sleep related problem

20% of US children suffer from a diagnosable mental illness

Our signature program, Drive 2 Fitness (D2F), motivates and empowers children and their families to lead healthier lifestyles through education, personalized tracking tools, social marketing, and rewards. With the encouragement of parents, educators, and D2F Volunteer Corps members, elementary school students are challenged to achieve key health behaviors, for which they earn D2F Points, on a daily basis. Children monitor their progress year-round via interactive online tools and paper scorecards and earn rewards as they reach certain D2F Point benchmarks.